Why am I having low views on TikTok? Are you continuously in search of an answer to the question? You are at the right place. I will discuss why it happens and how you will fix this problem.
This might look like something that cannot be solved or requires a lot of effort, but I’ll provide you with easy and quick actionable tips. But before that you must understand the TikTok algorithms 2025 because without this all your efforts will go in vain.
TikTok Algorithm 2025
The first thing you need to know about the TikTok algorithm is that it is designed to help users. It is trying to show your videos to the people who are most likely to watch them. It analyses the interests and behaviors of the people on TikTok.
Then the algorithm shows your videos to people who have already watched similar videos. But showing the best possible video to the viewer is TikTok’s top priority, which means that your video is actually in competition with similar videos.
Why Are Your Videos Stuck at Low Views?
The videos that get the most watch time get the most views. And TikTok is going to show your video to a sample audience of about 200 people to test it. This is where TikTok is grading your video and comparing it to other videos to see who the winner is and which one is going to push to get more TikTok views. Watch time is by far the heaviest-weighted metric.
It doesn’t matter how many likes, how many comments you have on your video. If it does not have the watch time, it is not going to get a high number of views. And this makes it very easy for you to diagnose what’s wrong with your videos. If you’re stuck at 200 views, it’s because you’re not getting as much watch time as your competitors, and you have one of two problems.
Either the algorithm has no idea how to show your videos to, so the people seeing your videos aren’t interested and aren’t watching for very long. Or your videos aren’t engaging, educational, or entertaining enough for people to watch them till the end, which means you’re not getting the views. Both of these things are fixable. We will discuss how to fix this low view count.
How to Fix Low Views on TikTok?
Start a New TikTok Account
Your account has a big impact on how well your videos perform. If you are starting a new niche or you are changing your content, then start a new account. If you have a personal account that you haven’t used in two years except to watch funny videos, or you’re using an account from an old business that has nothing to do with your niche or your business, then it is recommended that you start a new account.
Even if you have a few 1000 followers already, it’s better to just start a new account. The audience that you already have is not your ideal audience, and your followers are not going to engage with the new content which is going to make your videos suffer. So start fresh and train the algorithm so that you can show your videos to the right people.
Choose a Niche
The crucial step to stop views of TikTok is getting crystal clear on your niche. A lot of TikTok creators right now are struggling because all of the influencers on the platform are saying, you don’t have to choose a specific niche because you are the niche. You have to become the niche, and this is horrible advice. The reality is that it depends on your creator type.
For Influencers
Are you a traditional content creator influencer, or are you a business owner? For the influencer, the product that you are selling is the content itself, and you’re making your money with brand collaborations, sponsorships, and affiliate marketing. These are the accounts where it is true that you are the niche. This is going to be things like entertainment accounts, vlogging, that kind of stuff.
For Business Owners
But if you are a business owner, you must become known for something, that you become known for a solution to a certain problem you help people solve. And in both instances, you’re going to have an ideal viewer or buyer and you need to get crystal clear on who that is, what is it that they want to see?
That way, you can create content that is relevant to them. So if you want to get more views on TikTok, you need to be very aware of who the person is you are creating all of your content for. And by creating relevant content for that ideal viewer with every single video that you post on TikTok, the algorithm is going to get good at figuring out who to show your videos to.
Creating Content That Works
What are the things that your ideal viewer wants to see? Don’t guess, do the research, adopt the mindset of a YouTuber, and then bring it to your TikTok content. Every new YouTuber knows that they need to choose a niche, they need to do competitor research, and then they need to create videos that are either based around keywords with a high search volume or videos that already have massive views from browser traffic.
You should be doing the same thing on TikTok. Follow other creators in your niche. Use the sort feature on their profile to study their best content. What are the hooks that they used? What are the strategies that they use to retain viewers? What CTAs are they using throughout their videos to create engagement? Then just go create your version of these proven videos and blow up on TikTok.
Craft Scroll-Stopping Video Intros
Next, we need to focus on how we present our content so people will stop swiping when they see our videos and watch the videos for longer. People are creating amazing videos out there, but they are so bad at the intros or hooks of their videos that people never see them. To get views on TikTok, you need to get them to stop swiping.
To fix the TikTok views drop, the first step is to add title text to all of your videos. Our brain processes reading text faster than it is able to comprehend what it is that we are hearing. So a good text-based title allows the viewer to understand immediately what the video is about and it keeps their attention through the first few seconds of the video and gives you the opportunity to provide value and get that viewer interested for the rest of the video.
Engaging Your Audience
Once you hook your audience, it is time to keep them engaged. To do so, you’ve got to stop the lengthy intros and get right to the point. Once you have the viewer’s attention, you need to deliver on the promise of the video as quickly as possible in order to keep them around. Next, you need to cut the fluff. Don’t say ten words when five will do.
Add captions to all of your videos so people are more likely to watch your video when they can’t have the sound on. Create engagement by asking your audience questions and inviting them to participate in the conversation and become part of the video. Because every time someone comments on a TikTok video, the video is just playing on loop in the background, and that means that you are getting massive watch time.
Conclusion
In a nutshell, getting 1,000 views on TikTok or reaching 50k TikTok is a task harder than you think. The first hurdle in your way is the 200 views jail; if you cross that successfully, it will get easier to stop the roping views on TikTok.
Choose the right niche, create engaging content, make your intro powerful, engage with your audience, and you will see that within no time your account is flooded with TikTok views. This article is your guiding light in the dark times of being stuck in 200 views jail or continuously losing views on TikTok.