If you’re running a medical spa in El Segundo, you probably know how tough it can be to turn an online click into a real-life client.
You might be posting on social media, boosting ads, and running specials—but if it’s not bringing people through your door, something’s off.
Good news? You don’t need a fancy agency or a massive budget. You just need the right strategies. soci
Let’s break down the proven med spa ad tactics that actually work—so you can stop guessing and start growing.
1. Use Real Before-and-After Photos
People don’t want to guess what your services can do—they want to see it. One of the most effective ad strategies is using real, unfiltered before-and-after photos of happy clients (with their permission, of course).
● Use these images in your Facebook, Instagram, and Google ads.
● Add a short line like, “Results after just 2 sessions!”
● Include your call to action: “Book your free consultation today!”
When people see actual proof, they’re much more likely to trust you and book.
2. Laser-Focus on Location
Most of your clients live within a 5–15 mile radius of your spa. So don’t waste money advertising to people across the state. Use geo-targeting in your ads.
● For Facebook or Instagram, narrow your audience by zip code or city.
● On Google Ads, use the “location extension” feature to show your address.
Bonus tip: Add phrases like “near me” or “in [your city]” to your ad text and headlines. It instantly makes your ad feel more relevant.
3. Offer a Simple, Irresistible Deal
Let’s be honest—everyone loves a good deal. But you don’t need to discount everything. Just offer one clear promo that gets attention.
Examples:
● “Get a free skin analysis with your first facial.”
● “$50 off your first Botox treatment—new clients only.”
● “Buy 2 laser hair removal sessions, get 1 free!”
Keep it simple. No fine print. People are more likely to click when they know exactly what they’re getting.
4. Make Video Ads That Feel Personal
Static images are okay, but short videos convert better, especially when they feel real. You don’t need a professional setup. A clean background, good lighting, and a friendly face work wonders.
Here are a few ideas for simple but effective med spa videos:
● A client sharing their positive experience.
● A staff member explaining a popular service (like microneedling or dermal fillers).
● A quick tour of your spa showing the calm, clean, and modern space.
Aim for 15–30 seconds. Add subtitles for people watching without sound.
5. Tap Into Testimonials and Google Reviews
Word of mouth is powerful, but online reviews are even more powerful in ads. Turn your best reviews into simple, image-based ads.
How?
● Grab a quote from your Google or Yelp reviews.
● Place it over a soft background or smiling client image.
● Use a headline like “See Why Locals Love Us!”
This builds trust fast and shows that real people are getting real results.
6. Use Retargeting Ads (Don’t Skip This!)
Have you ever clicked on a product, then seen ads for it all week? That’s called retargeting—and it works.
You can use the same strategy for your med spa. If someone clicks on your website or ad but doesn’t book, a retargeting ad can remind them.
● Set up a pixel on your website (Facebook and Google both offer this).
● Run follow-up ads with phrases like “Still thinking about Botox?” or “Your glow-up is one click away!”
These ads feel familiar and often seal the deal.
7. Create an Offer Funnel (and Make It Easy)
It’s one thing to get clicks. It’s another to guide people to book. That’s where a simple funnel helps.
Here’s what your funnel should look like:
1. Ad – An eye-catching offer.
2. Landing Page – A clean, mobile-friendly page with ONE goal: get them to book.
3. Booking Form or Button – Super easy to use. No long forms. No waiting.
The smoother the journey, the higher the conversion.
8. Track What Works (and Kill What Doesn’t)
Finally, don’t throw money into the ad pool and hope something sticks. Watch your numbers.
● Which ads get the most clicks?
● Which ones actually lead to bookings?
● Which services are people most interested in?
Use this info to cut out weak ads and double down on what works. Data is your best friend when it comes to ad success.
Final Thoughts
Turning clicks into clients isn’t about luck—it’s about having the right pieces in place.
With powerful photos, local targeting, simple deals, and smart retargeting, your med spa can stand out in a crowded market and win more loyal clients.
Start testing one strategy at a time and track the results. Soon, you’ll have a system that brings in new faces week after week, with less stress and more confidence.